As a booking agent and within every role within the music agency, the job requires a focus on all aspects of the business. A booker may reach out to talent buyers to book shows and vice versa that may not draw the right crowd for the type of act that is performing, causing tough relationships with the buyers. Many people who work at a booking agency often wonder how they can achieve the maximum number of attendance to the shows they are booking, so they can achieve more future bookings and more inquiries. The answer is not as difficult as it seems, it just may require a bit of venue research to target talent buyers of value. If booking agents stay up to date with the most relevant arenas, stadiums, and smaller venues around they will have much more success. Here is a list of some great venues to consider when looking to book your next show along the west coast of the United States.
This magical venue looks like a scene straight out of a movie. The Gorge Amphitheatre draws crowds of up to 28,000 people. The venue holds performances by artists from every genre. The Gorge is considered to be one of the most scenic venues in the entire world according to The Wall Street Journal. Located in George, Washington near the Columbia River, the venue is almost sure to sell if the act is of the right caliber. Past performances have included the likes of Dave Matthews Band, Red Hot Chili Peppers, Phish, and many more. The venue is also home to the Sasquatch music festival which featured some of the music business’ biggest names. The festival will not run in 2019 though will forever be iconic because of Gorge Amphitheatre. Music Agents should seek to book acts at this venue for its illustrious appeal to widespread audiences.
The Fonda Theatre
Drawing a very different crowd but equally successful, The Fonda Theatre houses talent bringing in acts from plays to hip-hop concerts. The Fonda holds only 1,200 people which makes the shows ery special as they are a more intimate venue that will surely bring a memorable experience to audiences. The Fonda has a rich history dating back to 1920s, originally known as The Henry Fonda Theatre and The Music Box. The theatre is located in Los, Angeles California and has housed past performances from Katy Perry, Pearl Jam, The Rolling Stones, Black Eyed Peas, and many more. Shows at the Fonda have an extremely successful turn-out as the venue sells itself.
Located in Paradise, Nevada, the Orleans Arena holds up to 9,500 and is a great venue to book a show for booking agents. The arena houses events from basketball games to plays and of course concerts. The International Association of Venue Managers has named the arena the 2014 recipient of the Venue Excellence Award. The venue also consistently ranks in the top 10 for US ticket sales.
As a music professional it would be wise to target events at these given hot spots.